Which environmental scanning tool considers a thriving line

Which environmental scanning tool considers a thriving line - SHRM-CP Prep

Question

Which environmental scanning tool considers a thriving line of business a “star”?

Answers

Scenario analysis
SWOT analysis
correct

Growth-share matrix
PESTLE analysis

Explanation

The correct answer is C.

The environmental scanning tool that considers a thriving line of business a “star” is the Growth-share matrix. This matrix, developed by the Boston Consulting Group (BCG), categorizes business units or products into four quadrants: Stars, Cash Cows, Question Marks, and Dogs. "Stars" are characterized by high market share in a rapidly growing market, indicating strong performance and potential for continued growth.

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