{"id":5504,"date":"2025-10-09T08:50:29","date_gmt":"2025-10-09T08:50:29","guid":{"rendered":"https:\/\/prepsaret.com\/news\/?p=5504"},"modified":"2025-10-09T08:50:29","modified_gmt":"2025-10-09T08:50:29","slug":"google-becomes-founding-partner-and-cloud-provider-for-la28-olympics","status":"publish","type":"post","link":"https:\/\/prepsaret.com\/news\/google-becomes-founding-partner-and-cloud-provider-for-la28-olympics\/","title":{"rendered":"Google Becomes Founding Partner and Cloud Provider for LA28 Olympics"},"content":{"rendered":"

Google has officially signed on as the cloud technology partner for the Los Angeles 2028 Olympic and Paralympic Games, joining LA28 as a founding partner.\u00a0<\/span><\/p>\n

The agreement, unveiled on Wednesday, also extends to Team USA and NBCUniversal\u2019s U.S. broadcast coverage, marking a major technology collaboration ahead of the Games.<\/span><\/p>\n

Under the deal, Google\u2019s advanced cloud infrastructure and artificial intelligence tools\u2014including its Gemini model and innovative \u201cAI Mode\u201d in Google Search\u2014will be integrated into both LA28\u2019s operational systems and NBCUniversal\u2019s multi-platform coverage.\u00a0<\/span><\/p>\n

According to the organisers, the aim is to enhance fan engagement, streamline event management, and deliver seamless access to real-time information across multiple touchpoints.<\/span><\/p>\n

LA28 chairperson and president Casey Wasserman said the partnership is designed to deliver \u201ca technologically advanced, engaging and digitally accessible Games,\u201d emphasising that Google\u2019s products will make it easier for visitors to navigate venues and access instant updates throughout the event.<\/span><\/p>\n

Google\u2019s marketing vice president Marvin Chow highlighted the fan-centric focus of the initiative, noting that the partnership will make the Games \u201cmore personal and interactive\u201d for global audiences.\u00a0<\/span><\/p>\n

NBCUniversal\u2019s ad chief Mark Marshall echoed that sentiment, saying that merging Google\u2019s technology with NBCU\u2019s programming will result in \u201ca world class viewing experience.\u201d<\/span><\/p>\n

Related story:<\/b> OpenAI Adds Google Cloud to Provider List as AI Computing Needs Surge<\/span><\/a><\/p>\n

Expanding Digital Access and Partnerships<\/b><\/h2>\n

As part of the collaboration, YouTube will also team up with NBCUniversal to showcase selected Games-related content, extending NBCU\u2019s coverage to a broader digital audience.\u00a0<\/span><\/p>\n

Organisers added that Google\u2019s technology ecosystem will play a critical role in supporting millions of spectators, athletes, and more than 70,000 staff and volunteers who will take part in LA28.<\/span><\/p>\n

This announcement follows a wave of major sponsorship deals for LA28 this year. <\/span>Google <\/span><\/a>becomes the fifth founding partner, joining Starbucks, Honda, Comcast, and Delta.\u00a0<\/span><\/p>\n

The non-profit organising committee has set ambitious financial goals, targeting between $800 million and $1 billion in new sponsorships by 2025\u2014an achievement that would raise overall partnership revenue to roughly $2 billion.\u00a0<\/span><\/p>\n

A senior LA28 official recently told Reuters that the Games remain well on track to hit or even surpass those financial milestones.<\/span><\/p>\n

The 2028 Los Angeles Games will mark the city\u2019s third time hosting the Olympics, following previous editions in 1932 and 1984, and will also feature its first-ever Paralympic Games.\u00a0<\/span><\/p>\n

LA28 has stated that it will primarily utilise existing venues, avoiding the need for new permanent construction.<\/span><\/p>\n

Read next: <\/b>Tesla Hints at Upcoming Tuesday Event Amid Growing Anticipation for Budget-Friendly EVs<\/span><\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Google has officially signed on as the cloud technology partner for the Los Angeles 2028 Olympic and Paralympic Games, joining LA28 as a founding partner.\u00a0 The agreement, unveiled on Wednesday, also extends to Team USA and NBCUniversal\u2019s U.S. broadcast coverage, marking a major technology collaboration ahead of the Games. Under the deal, Google\u2019s advanced cloud […]<\/p>\n","protected":false},"author":5,"featured_media":5506,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[333],"tags":[],"class_list":["post-5504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology-news"],"yoast_head":"\nGoogle Becomes Founding Partner and Cloud Provider for LA28 Olympics<\/title>\n<meta name=\"description\" content=\"Google partners with LA28 as founding partner and official cloud provider, bringing innovation and tech excellence to the Olympic Games.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prepsaret.com\/news\/google-becomes-founding-partner-and-cloud-provider-for-la28-olympics\/\" 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