{"id":5242,"date":"2025-09-10T07:56:27","date_gmt":"2025-09-10T07:56:27","guid":{"rendered":"https:\/\/prepsaret.com\/news\/?p=5242"},"modified":"2025-09-10T07:56:27","modified_gmt":"2025-09-10T07:56:27","slug":"apple-keeps-prices-steady-on-new-iphones-despite-trump-tariff-pressures","status":"publish","type":"post","link":"https:\/\/prepsaret.com\/news\/apple-keeps-prices-steady-on-new-iphones-despite-trump-tariff-pressures\/","title":{"rendered":"Apple Keeps Prices Steady on New iPhones Despite Trump Tariff Pressures"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Apple, opens new tab on Tuesday revealed its latest line of devices, highlighted by the introduction of the slimmer iPhone Air, while opting not to raise prices despite the financial strain of <\/span><a href=\"https:\/\/prepsaret.com\/news\/trump-proposes-tariffs-on-semiconductor-imports-to-boost-u-s-manufacturing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">tariffs imposed under U.S. President Donald Trump<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These tariffs have already pressured the company\u2019s bottom line.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The iPhone Air, the centerpiece of the launch, carries a high-density battery, an upgraded processor, and a price tag beginning at $999.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wall Street observers had speculated whether <\/span><a href=\"https:\/\/www.apple.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Apple<\/span><\/a><span style=\"font-weight: 400;\"> would pass the additional costs of tariffs onto consumers through higher pricing or by charging more for expanded storage.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, the company chose to hold firm, with CEO Tim Cook calling the release \u201cthe biggest leap ever for iPhone.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apple also touted it as the most durable iPhone to date, equipped with the A19 Pro processor designed for improved efficiency and performance, complementing the thinner design. Rivals like Samsung already market ultra-slim smartphones, setting up direct competition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alongside the iPhone Air, Apple launched the iPhone 17 and iPhone 17 Pro, refreshed versions of its flagship lineup. A 256-gigabyte iPhone 17 starts at $799\u2014the same price as the prior year\u2019s iPhone 16 with half the storage.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The iPhone 17 Pro begins at $1,099 for 256 gigabytes, though unlike the iPhone 16 Pro, it no longer offers a lower-priced $999 option.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apple also showcased the new AirPods Pro 3 and the latest Apple Watch, now featuring a blood pressure monitor. Notably, prices for these accessories also remain unchanged.<\/span><\/p>\n<p><b>Related story: <\/b><a href=\"https:\/\/prepsaret.com\/news\/us-begins-process-to-block-chinese-run-labs-from-electronics-testing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">US Begins Process to Block Chinese-Run Labs from Electronics Testing<\/span><\/a><\/p>\n<h3 style=\"text-align: center;\"><b>Balancing Competition and Consumer Costs<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">By resisting price hikes, Apple appears willing to absorb tariff-related losses, estimated to surpass $1 billion this quarter.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This move aims to keep pressure on<\/span><a href=\"https:\/\/www.samsung.com\/us\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> Samsung <\/span><\/a><span style=\"font-weight: 400;\">(005930.KS), opens new tab, Alphabet\u2019s, opens new tab Google, and local competitors in China. Even so, Apple shares slipped 1.6% following the announcement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThey&#8217;re leveraging their scale to try to keep prices where they are,&#8221; said Tom Mainelli, head of IDC&#8217;s Device &amp; Consumer Research Group.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He added, &#8220;I think Apple, like most tech vendors, are acutely aware, particularly in the U.S., that tariffs are going to impact consumers&#8217; ability to spend in the second half of this year.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The iPhone Air will directly rival Samsung\u2019s Galaxy S25 Edge and may serve as Apple\u2019s bridge toward foldable smartphones\u2014an area where Samsung has advanced to its seventh generation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThis new device will bring a sense of newness to the iPhone, which has remained the same for too long,\u201d said PP Foresight analyst Paolo Pescatore.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He noted the \u201cnew and much-improved iPhone line-up looks impressive, which puts (Apple) in a strong position to cater for different segments.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, the iPhone Air incorporates new Wi-Fi and cellular chips, once supplied by Broadcom , opens new tab and Qualcomm , opens new tab.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Both suppliers\u2019 stocks dipped after the reveal. Apple also unveiled improvements such as brighter and tougher displays, enhanced selfie cameras, and AirPods capable of real-time translation between users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apple confirmed that the blood pressure feature on its watches is awaiting regulatory approval but expects it to alert as many as one million users worldwide once cleared.<\/span><\/p>\n<p><b>Read next:<\/b> <a href=\"https:\/\/prepsaret.com\/news\/anz-to-cut-3500-jobs-under-new-ceo-matos-in-a560-million-overhaul\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ANZ to Cut 3,500 Jobs Under New CEO Matos in A$560 Million Overhaul<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple, opens new tab on Tuesday revealed its latest line of devices, highlighted by the introduction of the slimmer iPhone Air, while opting not to raise prices despite the financial strain of tariffs imposed under U.S. President Donald Trump.\u00a0 These tariffs have already pressured the company\u2019s bottom line. The iPhone Air, the centerpiece of the [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5246,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[330],"tags":[],"class_list":["post-5242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple Keeps Prices Steady on New iPhones Despite Trump Tariff Pressures<\/title>\n<meta name=\"description\" content=\"Apple holds firm on iPhone prices even as looming Trump tariffs threaten to drive up costs . 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