{"id":4426,"date":"2025-04-28T14:05:25","date_gmt":"2025-04-28T14:05:25","guid":{"rendered":"https:\/\/prepsaret.com\/news\/?p=4426"},"modified":"2025-04-28T14:05:25","modified_gmt":"2025-04-28T14:05:25","slug":"amazon-sellers-scale-back-prime-day-plans-due-to-trump-era-tariffs","status":"publish","type":"post","link":"https:\/\/prepsaret.com\/news\/amazon-sellers-scale-back-prime-day-plans-due-to-trump-era-tariffs\/","title":{"rendered":"Amazon Sellers Scale Back Prime Day Plans Due to Trump-Era Tariffs"},"content":{"rendered":"<h1 style=\"text-align: center;\"><b>Amazon Sellers Scale Back Prime Day Plans Due to Trump-Era Tariffs<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Amazon\u2019s annual Prime Day, traditionally one of the year\u2019s biggest shopping events, is seeing declining enthusiasm from a key segment\u2014third-party sellers who rely on Chinese manufacturing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With hefty U.S. tariffs now in place, many of these merchants are rethinking their participation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sellers who once viewed Prime Day as an opportunity to boost sales are scaling back their involvement, citing rising costs caused by the ongoing U.S.-China trade tensions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/prepsaret.com\/news\/u-s-moves-to-impose-new-tariffs-on-chinese-semiconductors\/\"><span style=\"font-weight: 400;\">tariffs<\/span><\/a><span style=\"font-weight: 400;\">, enacted by President Donald Trump, have forced merchants to re-evaluate their pricing strategies, especially on goods sourced from China. According to sellers and consultants, skipping or downsizing their <\/span><a href=\"https:\/\/www.amazon.com\/primeday\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Prime Day<\/span><\/a><span style=\"font-weight: 400;\"> offers is a way to cushion profit losses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Steve Green, who sells imported skateboards and bicycles, said he\u2019s sitting out this year for the first time since 2020.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe China tariffs, which stand at 145%, will more than double his costs of goods on newly imported merchandise, making it \u2018unaffordable,\u2019\u201d Green explained. He\u2019s chosen to hold inventory and sell it later at standard prices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kim Vaccarella of Bogg Bag is making similar moves\u2014ceasing production in China and preparing to shift manufacturing to Vietnam and Cambodia. In the meantime, she\u2019s focusing on offloading her current U.S. stock through retail partners rather than Amazon\u2019s Prime Day.<\/span><\/p>\n<p><b>Related story: <\/b><a href=\"https:\/\/prepsaret.com\/news\/market-uncertainty-spurs-unexpected-demand-for-intels-older-chips\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Market Uncertainty Spurs Unexpected Demand for Intel\u2019s Older Chips<\/span><\/a><\/p>\n<h2 style=\"text-align: center;\"><b>Prime Day Participation No Longer a Clear Win<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Even high-performing sellers like Rick Sliter of <\/span><a href=\"https:\/\/medcline.com\/?srsltid=AfmBOooKIknWWC6XdgPHcLdUVV2iUL7AJz0LqUv4jdmvJr3VWDY3rxl-\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">MedCline<\/span><\/a><span style=\"font-weight: 400;\"> are having second thoughts. Although last year\u2019s event was a major success, Sliter said, \u201cIf tariffs continue, discounting gets thrown out the window.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sellers typically operate on slim margins, earning just 15% to 20% of the sale price after Amazon\u2019s fees, which include advertising and promotions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consultants like Adam Wilkens note that many sellers are still negotiating how to adjust for tariff-related price hikes and are unsure how to proceed. \u201cSome of my clients can\u2019t even think about Prime Day yet,\u201d he said.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite these setbacks, Amazon maintains it is seeing \u201ca strong response from selling partners to Prime Day 2025.\u201d Still, analysts warn that a weaker third-party presence could lead to fewer discounted items and reduced advertising profits for Amazon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As merchants hold off or hike prices to cope with increased costs, the event\u2019s appeal may begin to wane. Michael Slate of KitchenEdge summed it up best: \u201cI can&#8217;t offer a 20% discount when I don&#8217;t know what my product cost is going to be in the future.\u201d<\/span><\/p>\n<p><b>Read next:<\/b> <a href=\"https:\/\/prepsaret.com\/news\/sk-hynix-reports-soaring-profits-eyes-ai-expansion-amid-tariff-scrutiny\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SK Hynix Reports Soaring Profits, Eyes AI Expansion Amid Tariff Scrutiny<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon Sellers Scale Back Prime Day Plans Due to Trump-Era Tariffs Amazon\u2019s annual Prime Day, traditionally one of the year\u2019s biggest shopping events, is seeing declining enthusiasm from a key segment\u2014third-party sellers who rely on Chinese manufacturing.\u00a0 With hefty U.S. tariffs now in place, many of these merchants are rethinking their participation. Sellers who once [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4430,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[330],"tags":[],"class_list":["post-4426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon Sellers Scale Back Prime Day Plans Due to Trump-Era Tariffs<\/title>\n<meta name=\"description\" content=\"Amazon Sellers Scale Back Prime Day Plans Due to Trump-Era Tariffs, as trade uncertainties impact merchant strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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