Tech Giants Amazon and Google Introduce High-Speed Multicloud Connectivity Service

Start Your Exam Prep Now

Amazon and Google unveiled a new multicloud networking solution on Sunday, introducing a service they created together to address rising expectations for stable, uninterrupted online connections. 

The two companies announced the launch in a joint statement, emphasizing that even short-lived internet issues can trigger widespread breakdowns across digital systems.

The collaborative effort is designed to let customers set up secure, ultra-fast data pathways between the companies’ cloud environments in just a few minutes — a dramatic improvement over the weeks such integrations traditionally require.

The timing follows a major incident on October 20, when an Amazon Web Services outage briefly crippled thousands of websites and affected popular platforms such as Snapchat and Reddit. 

Analytics firm Parametrix estimates that the disruption will cost U.S. businesses between $500 million and $650 million.

A Shift Toward Stronger Multicloud Reliability

To strengthen the resilience of cloud-to-cloud operations, the new service merges AWS’ Interconnect–multicloud with Google Cloud’s Cross-Cloud Interconnect. 

Both firms said this integration is aimed at boosting interoperability for customers running systems across multiple providers.

“This collaboration between AWS and Google Cloud represents a fundamental shift in multicloud connectivity,” said Robert Kennedy, vice president of network services at AWS.

Rob Enns, vice president and general manager of cloud networking at Google Cloud, echoed that sentiment, noting that the joint network is intended to make it easier for customers to move data and applications between clouds.

Salesforce is among the first organizations experimenting with the service, according to Google Cloud.

Growing Cloud Market Competition

AWS today remains the largest global cloud provider, supplying computing capacity, data storage and a wide range of digital tools to businesses, agencies and individuals. 

It is followed in market rank by Microsoft’s Azure and Google Cloud. 

Major technology companies — including Amazon, Microsoft and Alphabet — continue investing heavily in infrastructure capable of managing rising data volumes driven by artificial intelligence, as demand for high-powered computing rapidly intensifies.

Amazon’s cloud division posted strong performance in the third quarter, generating $33 billion in revenue — more than twice the $15.16 billion reported by Google’s cloud business in the same period.

Read next: Dutch Chip Firm Nexperia Calls on Chinese Divisions to Resume Normal Production