Google has officially signed on as the cloud technology partner for the Los Angeles 2028 Olympic and Paralympic Games, joining LA28 as a founding partner.
The agreement, unveiled on Wednesday, also extends to Team USA and NBCUniversal’s U.S. broadcast coverage, marking a major technology collaboration ahead of the Games.
Under the deal, Google’s advanced cloud infrastructure and artificial intelligence tools—including its Gemini model and innovative “AI Mode” in Google Search—will be integrated into both LA28’s operational systems and NBCUniversal’s multi-platform coverage.
According to the organisers, the aim is to enhance fan engagement, streamline event management, and deliver seamless access to real-time information across multiple touchpoints.
LA28 chairperson and president Casey Wasserman said the partnership is designed to deliver “a technologically advanced, engaging and digitally accessible Games,” emphasising that Google’s products will make it easier for visitors to navigate venues and access instant updates throughout the event.
Google’s marketing vice president Marvin Chow highlighted the fan-centric focus of the initiative, noting that the partnership will make the Games “more personal and interactive” for global audiences.
NBCUniversal’s ad chief Mark Marshall echoed that sentiment, saying that merging Google’s technology with NBCU’s programming will result in “a world class viewing experience.”
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Expanding Digital Access and Partnerships
As part of the collaboration, YouTube will also team up with NBCUniversal to showcase selected Games-related content, extending NBCU’s coverage to a broader digital audience.
Organisers added that Google’s technology ecosystem will play a critical role in supporting millions of spectators, athletes, and more than 70,000 staff and volunteers who will take part in LA28.
This announcement follows a wave of major sponsorship deals for LA28 this year. Google becomes the fifth founding partner, joining Starbucks, Honda, Comcast, and Delta.
The non-profit organising committee has set ambitious financial goals, targeting between $800 million and $1 billion in new sponsorships by 2025—an achievement that would raise overall partnership revenue to roughly $2 billion.
A senior LA28 official recently told Reuters that the Games remain well on track to hit or even surpass those financial milestones.
The 2028 Los Angeles Games will mark the city’s third time hosting the Olympics, following previous editions in 1932 and 1984, and will also feature its first-ever Paralympic Games.
LA28 has stated that it will primarily utilise existing venues, avoiding the need for new permanent construction.
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